Trends and technologies in the marketing world are gradually growing, as a result, if you want to stay ahead in the competition, you have to keep up and use these or at least adjust your strategy to include the presence. Traditional marketing techniques like magazine ads and billboards are ineffective in comparison to the latest methods like social media marketing and SEO, because the newer techniques take full benefit of how people communicate in today’s digital age.
One of the most effective and utilized methods in businesses is texting. It is the most popularly used feature on smartphones and more than 90% of people text at least once a day. Imagine being able to reach out to a huge crowd with a sales and marketing campaign.
Additionally, as compared to traditional form of marketing that makes use of creative genius and materials to make things happen, these don’t need any prior experience in marketing and whole team of experts to work on the marketing material. The efforts of traditional marketing are often equaled with expensive prices.
In business, there is no room for expensive costs especially if yours is a new set up. The price that the traditional forms of marketing generally require makes it difficult for startups to get into business. Bulk SMS marketing is better form of advertising not just because it’s affordable, but due to the high quality of marketing it can do.
The results brands see are a clear sign that people do read SMS and take actions that the sender expects them to take.
But why do people prefer mobile messaging over other communication channels? And how you can use SMS messaging to promote your brand?
Why modern customers prefer mobile messaging?
To be a successful mobile marketer, it is important to understand that why so many people prefer text messaging. Here are a few simple reasons for this:
Convenience: Mobile phones are called mobile because you can carry them anywhere. This also means that you can send and receive text messages with less disturbance in your daily routine.
Conciseness: Text messages are usually to the point and short. The sender is forced to be concise; this means more significant information will be put across in fewer words and less time.
Immediacy: The fact that text messages get sent and received immediately, is a great factor. It gives a feeling that if you are in face-to-face conversation with the other person. Any messages received are sure to give a latest news or information.
So, bid a goodbye to traditional and old school sales and marketing techniques and start using Transactional SMS to reach out to your customers to promote your brand and increase sales.